It has been very well known… since time immemorial, men go and hunt while women stay and harvest! Then, how not to be astonished when a German kitchen-maker, based in Düsseldorf, presents himself as a Brand specially designed for men? Its name? BUTCH. Hard to be less evocative…
Sober grey walls, black ceiling, industrial touches surround professional-quality material partly displayed on pallets. The tone is set. In the middle of the boutique, a real kitchen welcomes customers to get advises and taste preparations. Regional recipes are cooked everyday, and thematic events are organized regularly in a very friendly way (i.e. Seafood Night). A kitchen to live in and experiment. Lively, real and sensorial.
Always in Germany, roughly 2 years ago, was launched BEEF, a magazine entirely dedicated to meat. Its content covers topics as various as origins, recipes, knives selection, tasty barbeques. Between mastered (good) taste and rustic authenticity, a very ‘professional’ and technical approach that disrupt from the usual ‘home/deco’ style of other magazines. Successful. Today, the magazine is sold throughout Europe.
A new style of expression is being developed, with technical talking points in major, leveraging creativity and conviviality to promote efficiency and performance. Not very far from the spirit of the coming-up ‘neo-garages’ where car and motorbike enthusiasts are enjoying to unearth vintage models (technic-rich) and do them up with their ‘buddies’.
Machines and tools, precision and professionalism, all mixed with a friendship ‘in the raw’. Men are now back from hunting… and it will make a lot of noise!