On October 7, Sephora’s Parisian flagship store in rue de Rivoli hosted the first French edition of Sephoria, an event created in the USA in 2018 by the brand to offer its customers to “dive” into its universe. Unlike any other event that the retail industry is likely to come up with, this one was ticketed, […]

Their names are Café Tranquille, Recto Verso Café, Café Margo, Dimanche, Typica and Bonjour Jacob Coffee. They belong to the new generation of Parisian cafés, far removed from the aseptic Starbucks and the zinc countertops that made the French capital’s fame. Their intimate space and well-groomed appearance are designed to attract Instagrammers. These neo-cafés, or coffee shops, […]

Gen Z is definitely a breed apart. Zoomers (born after 1995) are never where you’d expect them to be. If you want to understand their expectations, you need to visit their kingdom, TikTok, with its own codes, values and trends. First, we discovered they were Booktokers, able to breathe new life into reading a book in its original […]

We absolutely cannot miss National Dog Week, which began yesterday and runs until October 8. Events are designed to promote the beneficial role of dogs and educate future adopters. It’s worth noting that, while many causes only benefit from one day a year, dogs have an entire week dedicated to them. Close to becoming a national cause. […]

There was a time, not so long ago, when innovations were truly inventions. When inventing meant glimpsing into a future that seemed credible because it had broken off all ties with the present.Nowadays, innovation often means reinventing the past, as a way of keeping an eye on it. It delivers reassurance during difficult times. Recently, we […]