Object supplement

To surf on crowdfunding sites is a bit like attending to innovation fairs without moving from our own seat. An interesting snapshot of today’s concerns and expectations. On kickstarter.com, a project can be discovered. A bit curious, but it is announced to be able to revolutionize the everyday life of beer connoisseurs. The idea is […]

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Men in the kitchen

It has been very well known… since time immemorial, men go and hunt while women stay and harvest! Then, how not to be astonished when a German kitchen-maker, based in Düsseldorf, presents himself as a Brand specially designed for men? Its name? BUTCH. Hard to be less evocative… Sober grey walls, black ceiling, industrial touches […]

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MSP (Mutiple Selling Proposition)

Klorane, the plant-based haircare brand of Pierre Fabre Laboratories, has recently announced to open in June, in 5 different cities, some pop-up points of sales where anyone could benefit from advices… Why not? It confirms the interest of lot of brands, whatever their core activity, in this type of stores. But, the most particular part […]

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