Immersive Festivals

Some department stores know exactly how to create a buzz. In this respect, Le Bon Marché is brilliant. It is able to capture the spirit of the times while shaking up (just a little) its well-behaved customers – who only dream of this, but dare not to say it. All brands should think about shaking […]

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Fan Marketing

Photos Credits : Wild and the Moon Recently, the NBA has announced its arrival in Paris this summer. It will open a large three-story store on Boulevard Saint-Michel, previously occupied by a bookstore (no comment). This will be their third flagship in Europe, after London and Milan. The store will sell shirts, clothing, custom accessories […]

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Disappearance

Photo credits : Le Parisien / BETC pour Leclerc Little by little, through small touches, elements of our daily life disappear, erased by an urge for modernity. These losses follow one another discreetly so as not to alarm anyone. Voices are hardly even raised. Several weeks ago, the Parisian subway ticket started to announce its disappearance (finally […]

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Same time

Photos credits : Zara Atelier / Mango For those who seek symbols (or responsible actors?) to embody the excesses of our society, fast-fashion players are full of imagination and resources to demonstrate that they are not only who we think they are. Recently, Zara launched Zara Atelier, a collection sold at a price three times […]

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