Shop under the shop

It happened unexpectedly, but it’s living proof that today’s commerce is not how it used to be. Repeating the fact is good, analyzing it is better. Last Friday, Uniqlo Montparnasse opened its 10th store in France… at the first lower level of the Fnac (think Best Buy for a US equivalent)… At this store, you […]

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Color me cultured

After being closed for renovation for 3 years, the Rodin Museum has recently reopened its doors. Besides the permanent collection enriched with never before seen works from the sculptor, the interior decoration has garnered considerable attention. The new walls, repainted by British craftsmen Farrow & Ball, display a new shade specially made for this occasion: grayish-brown […]

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Legacy branding

A few weeks ago, Chanel announced its recent acquisition of the former villa of their founder, next to Cap Martin, where Coco had been known to host icons such as Jean Cocteau and Salvador Dali… The storytelling has been set in motion, and we can already imagine that this place will welcome fashion shows and […]

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Team brands

Diehard soccer fans know it all too well: with the support of a team’s fanbase alone, there is a tremendous market for team-specific apparel and goods. The soccer club Paris St. Germain is not an exception to the rule, with an impressive variety of team goods, including lamps, brushes, keychains, school bags, cosmetics for men […]

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Icon in the Making

They are on everyone’s feet. On every teenager, (perhaps over-represented in this category), on every hipster, even though they’ve asked themselves if the shoes have become too mainstream for them, and let’s not forget the yuppies who wear them to complement their camel coats- all groups that embody a chic and young attitude. That’s Stan […]

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