A View of Brands

Only deaf-blind people are still unaware of this. After the buzzing opening of the Samaritaine, here comes the launch of Cheval Blanc, the associated 5-star hotel overlooking the Seine, if you’re willing to pay 1,200 euros for a night—the lowest price. The timing is not perfect, but the experience is all the more interesting to […]

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Something Else

Recently, Paco Rabanne launched a new fragrance for men, Phantom—a name that suggests discretion, even invisibility. However, this is not the case. First of all, its silver robot-shaped bottle, quite disruptive for the sector, is able to connect directly to a smartphone via an NFC chip for playing in augmented reality. Also because of its juice. The brand had the idea to use artificial intelligence to associate effects. A premiere. And a sacrilege […]

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Sandwich innovation

The time is gone when molecular gastronomy was in fashion, blithely confusing a workbench with a countertop, aroma with smoke, sauces with precipitates. After a period dedicated to street food, especially Asian or Levantine, here comes the comeback of traditional dishes, of authenticity, of tradition and soil, of bountiful and generous plates. A safe haven in these times of health crisis and uncertainties […]

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By the ear

People visiting the Citadium store on rue Caumartin are sure to spot its new event space on the second floor, designed to host (as soon as the health crisis is over…) talks, differentprograms, mini performances and signing sessions, broadcast live on the store’s screens and website. These sixty square meters imagined in collaboration with various media partners—especially targeting “Gen Z”—will also house a sales area […]

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Poke the King

It is on every menu and on every table. It has even become the substitute for the unavoidable “main dish salad” cleverly devised by restaurateurs to convert an appetizer into a main course without any resistance. Its name sounds strange to the ears of those over 50 but is very familiar to those under 30. “Poke” for its […]

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