After opening restaurants and poaching chefs, luxury brands are naturally finding their way onto plates, cutlery and glasses. The tableware art, once thought to belong to a bygone era of wedding registries and social conventions, is regaining momentum. It’s like being back in the 1950s. The world after is definitely not the one we imagined during […]

According to the newspapers, the French are flocking to high-end small domestic appliances. Hair straighteners, curlers and dryers were all the rage last year, as were robot vacuum cleaners, air purifiers, oil-less fryers, coffee makers with built-in bean grinders, and even portable steam straighteners(!). First lesson: financial pages and 24-hour news networks don’t talk about the same country. […]

Everyone here knows that brands must be on the lookout for new and emergent trends. They want people to remember them, they need to seduce as many people as possible. A sudden excitement for local food, a shared interest in a sports tournament, a successful movie, are right away converted into commercial offers. McDonald’s understood this a […]

Experts are positive: in France, beer consumption (currently 33 liters per capita per year) could go over wine consumption (36 liters) by 2024. France is therefore preparing to join the Nordic countries, as its wine industry is going through a crisis. Take an afterwork walk in any French city center and you’ll grasp the stakes. Beer is […]

Since January 27 and until February 19, the Café Chéri, a meeting place for the creative Gen Z set of Eastern Paris, has been renamed Heattech Café. Not the same poetry… But why? Uniqlo decided to take over its terrace in order to promote its thermal clothing technology. As a result: the café’s staff and facade now […]