The power of logos

Le pouvoir des logos

Consumers have always considered logos as signals, beacons, markers. We understand brands’ hesitations and prudence when they are convinced it’s time to revamp their logos because they’re no longer in the style of the day. It’s a delicate move: battles between the old and the modern are bound to happen. Sometimes, brands decide to reedit […]

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Consogaming

Consogaming

Thursday October 25th at 10 o’clock on the dot, we were all but sneakers fans preparing our Halloween costume. And them? They were having their own event on Kenzo’s website for the release of the new Sonic Sneakers. A very exclusive limited series – what’s the point otherwise? To fully appreciate the event, the brand […]

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Preference

Préférence

Every year since 2010, the strategy consulting firm OC&C publishes a ranking of France’s favorite retailers. This year, the five most popular brands are, in descending order: Grand Frais, Decathlon, Cultura, Picard and Fnac. Biocoop is the first organic food retail company to appear in the ranking. At number 6. Another proof of today’s concern […]

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Food and Party

The food industry trends are great indicators of our society. Each concept reflects the expectations of the moment. Vegan options appeared on every menu, instagrammable green is all over the place, coupled with light wood furniture, plants and a reasonable number of vintage decorative items. Detox salads, poke bowls, raw vegan, gluten free: these words […]

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Circulation

Circulation

The French kidswear market worries about the birth rate, dropping for 3 years in a row. To give it a boost, specialized brands are considering the circular economy with the thought of creating consumer’s loyalty among parents willing to search through Leboncoin (French equivalent of Craigslist) or fast fashion brands. Ïdkids, Cyrillus and Petit Bateau […]

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