For some time now, the perception of countryside has changed dramatically. It went from being a weekend destination to a relaxing environment. A preventive measure against the abuses of modernity. First, there was the sudden post-Covid desire to flee from big cities which, after being desired and envied, started to be criticized as soon as the […]

Only those who read the economics pages of newspapers know it: the Mousline mashed potato mix, after years of exile in Switzerland, is finally coming back home. The mythical brand born in 1963 has just been sold by Nestlé to a French food private equity firm, which gave itself 5 years to revive it. The temptation to […]

Vintage is the new black: after clothes, watches are next. According to Deloitte, this market is growing rapidly and is now worth approx. 20 billion euros (potentially more than half of the market for new watches by 2030). This growth can be explained by the new fanaticism of Millenials and Gen Zers. Eight years ago, after the release […]

After many years of flying between the business class and the standard economy class, airlines are now expanding their premium seats. First, Swiss and Emirates, then KLM last summer, and also La Compagnie, which made it a distinctive feature on its Paris-New York flights. Nestled between the high-margin business class and the high-volume Economy class, the […]

Few days, few brands, few visitors. This year, the Mondial de l’Auto tasted like the end of an era. After more than 70 years of fantasy in people’s minds, the car is now being deconstructed to offer a new image. This year, all the manufacturers highlighted their electric models, which have become, over time, their […]