It started as a joke. Last summer, the most stylish people suddenly set their sights on a Lidl’s €12.99 sneaker. Its re-sell value on social media escalated to a hundred times its price. Snobbery withstands crises and viruses. But these yellow, blue and red sneakers were only sold in Belgium and in the Netherlands… From pure frustration, […]

Last month, in front of a select audience, Louis Vuitton was presenting an extraordinary uncut diamond as big as a tennis ball. Few people saw it, but everyone spoke about it. The strategy of the house consisted in entering the exclusive fine jewelry market, a luxury segment still out of reach of the permanently expanding […]

Comets cross the sky of Fooding regularly. We see them for several months and then they disappear to make way for others. The comet of the moment is known as babka. Never heard of it? A babka is a sweet braided bread of Ashkenazi origin that we can find in all the trendy bakeries of the […]

If Fooding has largely contributed to changing our relationship with food, turning it into a sign of status and recognition, it seems that there has been a sharp change in this movement celebrating its 20th birthday. Too much conceptualization and destructuring became boring. This former vision of Fooding produced inflated ego among cooks, but also among […]

Impossible to miss this increasing phenomenon. Few are the brands able to resist the temptation to team upwith an influencer (instagrammer, artist, actor, top chef…) to become more desirable, more popular and more modern. A way for the ancient world to reach out to the new world. And for this latter, to gain respectability and credibility. A win-win […]