Menu Reading

Details perfectly describe the era they belong to. The reading of restaurant menus will be a valuable source of information for future anthropologists investigating the way of living at the beginning of the 21st century. After years of a pompous style, haunted by chefs’ inspiring arrays of dishes, a more direct style is now in […]

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Snacks have it all

Born in the 90s, brunching has lost none of its freshness. Restaurants will be eternally grateful to brunchers for saving their Saturday and Sunday lunchtimes, which no longer appeal to anyone other than seniors eager to enjoy a family outing. Brunches are incredibly easy to fix and profitable, all the more as tables are rarely […]

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Loyalty

Recently, a study was carried out to understand the situation of the film industry after months of lockdown. It shows that while the reopening of theaters in 2021 brought a huge rush of spectators, the market only really took off with Cinema Festivals or the release of blockbusters such as Spider-Man. We also learn that […]

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Embodiment

The Lagardère group recently announced its intention to enter the hospitality sector with two new concepts based on its flagship magazine Elle: Maison Elle and Elle Hôtel. Maison Elle will open its doors next fall, near the Arc de Triomphe. With 25 rooms, a suite and a spa, it intends to embody “the French Art de […]

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Discount Vouchers

Retailers have always been fond of discounts. They started with special offers and reductions before developing pots and subtle accumulation of credits, turning any consumer into a good purchasing strategist. The sudden and unexpected return of inflation has left retailers wondering how to turn rising prices into a competitive advantage to build customer loyalty without […]

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