We’ve seen a real frenzy for cosmetics in South Korea in the last decade. But a new trend just appeared, and it’s called Skip care. Skin care aficionados should appreciate the pun. Skip care – or how “less is more” in the field of skin care. If you skip steps. Korean women used to apply 10 […]

InOui – the rebranded French TGV – has launched a food truck tour. Settled in strategic places of the French capital, it shows what the train company SNCF imagined for its high-speed trains, from breakfast to afterwork drinks. Why should we necessarily be in a train to enjoy what its bar offers? With its new signature “Travel […]

What’s up in the cosmetics world? Women’s magazines try to answer this question every single week. Needless to say, the organic and eco-friendly trends dominate the experts’ expectations. With certification labels, tags and guarantees, brands compete to be the greenest, most trustworthy and ethical. No one complains. In the United States, a new segment is […]

When brands want to be widely talked about without seeming to work hard for that, they order a sociological study to highlight a new behavior or attitude… that will of course benefit their sales. Clever. For instance, all car rental companies eventually end up pointing out that today’s consumers want to feel free and stop owning […]

The first French Eataly opened in Paris on April 12. This 2,500 sqm food court fully devoted to Italian gastronomy includes restaurants of all sorts, gorgeous groceries and even a cooking academy. Two weeks earlier, Galeries Lafayette inaugurated their new flagship on the Champs-Elysees, where a Virgin store used to be. Another form of megastore… […]