Food Sharing

If Fooding has largely contributed to changing our relationship with food, turning it into a sign of status and recognition, it seems that there has been a sharp change in this movement celebrating its 20th birthday. Too much conceptualization and destructuring became boring. This former vision of Fooding produced inflated ego among cooks, but also among […]

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Springboard brands

Impossible to miss this increasing phenomenon. Few are the brands able to resist the temptation to team upwith an influencer (instagrammer, artist, actor, top chef…) to become more desirable, more popular and more modern. A way for the ancient world to reach out to the new world. And for this latter, to gain respectability and credibility. A win-win […]

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Winter-Summer

The best way to identify the latest marketing trends is to pick a women’s magazine and thumb through its pages. That way, readers recently learned that the French parka and down jacket specialist Pyrenex was hosted for the winter (from October to early March) by two Havaianas stores in Paris and Cagnes-sur-Mer… Winter for summer, or […]

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Gemstones

In the beauty world, the time of doctor brands and their quest to find the next miracle ingredient promising eternal youth (and a high profit margin…) gradually disappears to let way to “green scientists”. Armed with thousands of years of knowledge developed by the first druids, they search through nature to extract the best of it. […]

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Retail of the future

When experts agree that food has replaced ready-to-wear, what they really mean is that today’s consumers would rather live a moment than gather more clothes, bags and shoes to one’s. Far is the time of It-bags. It is therefore not surprising that luxury companies are purchasing  food brands — as LVMH and Prada just did in Milan.   […]

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