Rough Luxury

Last month, in front of a select audience, Louis Vuitton was presenting an extraordinary uncut diamond as big as a tennis ball. Few people saw it, but everyone spoke about it. The strategy of the house consisted in entering the exclusive fine jewelry market, a luxury segment still out of reach of the permanently expanding […]

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Babkamania

Comets cross the sky of Fooding regularly. We see them for several months and then they disappear to make way for others. The comet of the moment is known as babka. Never heard of it? A babka is a sweet braided bread of Ashkenazi origin that we can find in all the trendy bakeries of the […]

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Food Sharing

If Fooding has largely contributed to changing our relationship with food, turning it into a sign of status and recognition, it seems that there has been a sharp change in this movement celebrating its 20th birthday. Too much conceptualization and destructuring became boring. This former vision of Fooding produced inflated ego among cooks, but also among […]

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Springboard brands

Impossible to miss this increasing phenomenon. Few are the brands able to resist the temptation to team upwith an influencer (instagrammer, artist, actor, top chef…) to become more desirable, more popular and more modern. A way for the ancient world to reach out to the new world. And for this latter, to gain respectability and credibility. A win-win […]

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Winter-Summer

The best way to identify the latest marketing trends is to pick a women’s magazine and thumb through its pages. That way, readers recently learned that the French parka and down jacket specialist Pyrenex was hosted for the winter (from October to early March) by two Havaianas stores in Paris and Cagnes-sur-Mer… Winter for summer, or […]

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