The Triumph of the Gesture

Within the food industry, the coffee sector is undoubtedly the most dynamic. In the beginning were the origins. Each brand came up with its own geographical list, designed to make us dream and provide us with the signs of authenticity that would build its image. Gone, the simplistic days of arabicas and robustas. Coffees from the high […]

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Self-Construction

The headline-grabbing press is all about it, in a tone that is partly new, partly not so good. Having one’s face entirely made-up, or “Full Face”, seems to be the ultimate trend of the moment among (very) young consumers. The Nude movement, at the opposite end of the spectrum, wasn’t that long ago. Full Face was […]

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Jet Lag

You don’t necessarily need to fly to experience jet lag. Lunch and dinner take care of that. In the last century, blue-collar and white-collar workers had lunch at noon, while executives met around 1 p.m. Likewise for leaving the office. When the former couldn’t stay late — they had to cope with family responsibilities or public transport […]

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Good Night

Just like the Big Apple, marketing never sleeps. As soon as the promises of the day are fulfilled, it’s time to imagine the evening and night ones. Recently, articles on the need for quality sleep have proliferated like new injunctions. A good night’s sleep is essential for tackling the day, looking younger and even living longer. […]

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Netflixation

It had to happen. Since Emily loves Paris, and Arsène Lupin has brought an unexpected influx of visitors to Etretat, Normandy, why not exploit the potential and turn each series into a tourist information center? In charge of developing tourism in France, Atout France thought about it and got on to Netflix to publish a travel […]

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