Embodiment

The Lagardère group recently announced its intention to enter the hospitality sector with two new concepts based on its flagship magazine Elle: Maison Elle and Elle Hôtel. Maison Elle will open its doors next fall, near the Arc de Triomphe. With 25 rooms, a suite and a spa, it intends to embody “the French Art de […]

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Discount Vouchers

Retailers have always been fond of discounts. They started with special offers and reductions before developing pots and subtle accumulation of credits, turning any consumer into a good purchasing strategist. The sudden and unexpected return of inflation has left retailers wondering how to turn rising prices into a competitive advantage to build customer loyalty without […]

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Immersive Festivals

Some department stores know exactly how to create a buzz. In this respect, Le Bon Marché is brilliant. It is able to capture the spirit of the times while shaking up (just a little) its well-behaved customers – who only dream of this, but dare not to say it. All brands should think about shaking […]

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Fan Marketing

Photos Credits : Wild and the Moon Recently, the NBA has announced its arrival in Paris this summer. It will open a large three-story store on Boulevard Saint-Michel, previously occupied by a bookstore (no comment). This will be their third flagship in Europe, after London and Milan. The store will sell shirts, clothing, custom accessories […]

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