Photos credits : Balenciaga / Birkenstock At the end of March, the trendy fashion brand Balenciaga opened the doors to its new London flagship, on New Bond Street. A few days after Dior opened its latest store. The comparison is striking. There, no heritage, no tradition, no Louis XV armchairs or resurrected workshops, but a […]

A few weeks ago, we mentioned here the decline in the bulk market. Now is the time for the organic market to tail off. Would 2021 have burned everything it loved in 2020? Will tomorrow’s world end up, as some predicted, like the world of yesterday, only worse? After 20 years of strong growth, organic […]

We all know or feel the virtues of celebration. When the situation and the horizon are dark, throwing a party is a way to bring light to the world. Businesses have understood this. They are indeed at the root of all the popular festivals we know, from Mother’s Day to Grandparents’ Day, from Valentine’s Day to […]

Last week, the first immersive restaurant in France opened in Paris, inside the MK2 Bibliothèque movie theater. A hundred covers in 700 m2: this is Ephemera. A name that flies the flag since the themes will be renewed several times a year. “Under the sea” opens the season. Nothing better than the sea and the ocean floor […]

Last week, after thirty months (!) of renovation, Dior reopened its premises on Avenue Montaigne, the historic birthplace and emblematic figure of the brand. This is not just a simple store, its senior management say, but a “universe”. In fact, are there still “simple stores”? We would sometimes dream of seeing “simple stores” free of any desire […]