Urbanites have discovered a passion for climbing. Evil spirits are sure to see it as a way of escaping cities that have become stressful and unbreathable. Like insects trapped in an upside-down glass, they hope to climb their way out. In a short space of time, gyms dedicated to this sport, usually practiced in the mountains […]

Christmas is coming, it’s time for toys and games. That being said, the market is struggling, as France has 187,000 fewer children under the age of 12 in 2023 than in 2022. That’s just as many fewer toys. Hence a 4.5% drop since the beginning of the year. But the good news is that adults are […]

To innovate is to take a look elsewhere and come back. Why not consider a brand as a singer and a song as a product? As soon as the idea is floated, it doesn’t take long to see Spotify as a sort of supermarket for music. To find its path to profitability, Spotify recently redefined its rules […]

It wasn’t breaking news, but from October 20 to 22, the first National Repair Days took place. The proximity of the event to the National Heritage Days is no coincidence, since this time, the focus was on preserving our living heritage: the one we use on a daily basis, and that we have to maintain with the […]

On October 7, Sephora’s Parisian flagship store in rue de Rivoli hosted the first French edition of Sephoria, an event created in the USA in 2018 by the brand to offer its customers to “dive” into its universe. Unlike any other event that the retail industry is likely to come up with, this one was ticketed, […]