We’ve seen a real frenzy for cosmetics in South Korea in the last decade. But a new trend just appeared, and it’s called Skip care. Skin care aficionados should appreciate the pun. Skip care – or how “less is more” in the field of skin care. If you skip steps. Korean women used to apply 10 skin care products every morning; they’re starting to think of alternatives.

Cosmetics brands are revamping their formulas and creating products designed to simplify their users’ beauty routine. The Skip Care trend also shows up a will for environmental commitment. It implies indeed less consumption to reduce environmental impact and to learn to stay close to our needs through awareness and knowledge of the formula ingredients. A way for brands to display their transparency. Why would this move towards a lighter and a more sustainable consumption (shorter routine, fewer ingredients) be for cosmetics only? Couldn’t it inspire other fields, such as food and clothing for instance?

After years of accumulating goods fueled by the desire of originality, new expectations are appearing (and not only among the young…) suggesting that the emergence of a more peaceful and sustainable model is possible. Why should we continue to act as if nothing had happened? Couldn’t we also “skip” some of our habits without having to reduce our happiness? Could brands offer us new routines or multi-function / multi-destination products to simplify our lives?

We mentioned neatness queen Marie Kondo a couple of weeks ago. She recommends asking if our objects still spark joy in our hearts. If not the case, then we should get rid of them. The advice isn’t limited to our closets…