Since January 27 and until February 19, the Café Chéri, a meeting place for the creative Gen Z set of Eastern Paris, has been renamed Heattech Café. Not the same poetry… But why? Uniqlo decided to take over its terrace in order to promote its thermal clothing technology. As a result: the café’s staff and facade now […]

What is a trendy restaurant in 2023? Yesterday, it needed to be packed (with people who paid nothing) in order to attract pigeons (who paid for them). Today, it’s first and foremosta place where you can feel you’re with your mates. A reassuring “entre-soi”, an aroma of community belonging. Centrifugal verticality has given way to centripetal horizontality.  Yesterday, […]

Immersive scores triple points in the marketing Scrabble of the moment. Eight letters of fantasy. Eight letters to describe the ultimate experience that everyone wants to live or offer. L’Atelier des Lumières was the first to sniff out its power of attraction. Since its opening in Paris in 2018, people have been lining up for the pleasure of wandering through images […]

Watching the tourism industry is a good way to learn about people’s expectations. It sketches their aspirations and thus their frustrations. First major trend: green tourism. Traveling without polluting, staying longer so as not to multiply air trips and even, if ever possible, giving a hand to the locals. Pleasure without guilt. A consumer’s dream of the next world. […]

After opening temporary tearooms and restaurants in Lille and St. Tropez, the Louis Vuitton group stepped up a gear last year by installing a restaurant in the traditional Dior boutique and, since December 15, the “LV Dream” patisserie at the foot of the company’s headquarters. That says it all. The venue also features an exhibition […]