Hipster Business Model

If there is any truth to the adage that there is a time and place for everything, look no further than the excitement of an art exposition or the success of a film. We can no longer ignore that ‘hipster’ chic is almost like an exposition in itself, a fashion style found in department stores […]

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Neo-surprise

Recently, Kinder created a small revolution by announcing a brand new concept of surprises designed for his famous eggs. 5 years of research for more than 100 millions eggs per year sold in the world… Better not to make mistakes! ‘Infinix’ is the name given to this innovation that should change the life of numerous […]

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The power of relationship

When Starbucks arrived in countries with a strong local coffee tradition (like France), it was hard to believe that the American brand could find its place. If bars and ‘bistrots’ are standing still, some of them have been able to transform themselves, attract a new target audience (younger), and live a second life. Within this […]

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Unlimited territory

At the beginning, it may have sound like a joke told at a wrong moment. A marketing stroke similar to the Mikado’s viral campaign (cf. Question of DNA, weekly note, 1st February). Although it wasn’t the case, the idea was not less disruptive. After make-up products proposed by Ladurée (delicatessen), here comes Carlsberg (beer) with […]

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Surrealism

All brands are trying to build-up unexpected partnerships today. To be noticed in an highly competitive environment where a ‘simple’ presence in the media is not enough anymore. But also to assert their modernity. A modernity that sometimes is getting closer to a surrealist world where washing machines would be associated with umbrellas… How to […]

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