The Night Defenders

Les Zadistes de la nuit

The Paris Cocktail Week was held last month at the Ground Control bar, as well as in other selected places of the French capital. This is enough to prove that in a few years, the cocktail party has stopped being an exclusive type of social gathering to become a generational cultural practice. That comes to credit the […]

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Commonplaces

Commonplaces

What brand doesn’t have a real home for its customers? For a couple of years, the website Go French Yourself has made regular inroads into the real world, in the form of a Home that could be inhabited by any of its readers. Last December, in New York City, Chanel opened its Coco Club in partnership with the […]

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Shop under the shop

It happened unexpectedly, but it’s living proof that today’s commerce is not how it used to be. Repeating the fact is good, analyzing it is better. Last Friday, Uniqlo Montparnasse opened its 10th store in France… at the first lower level of the Fnac (think Best Buy for a US equivalent)… At this store, you […]

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Color me cultured

After being closed for renovation for 3 years, the Rodin Museum has recently reopened its doors. Besides the permanent collection enriched with never before seen works from the sculptor, the interior decoration has garnered considerable attention. The new walls, repainted by British craftsmen Farrow & Ball, display a new shade specially made for this occasion: grayish-brown […]

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Legacy branding

A few weeks ago, Chanel announced its recent acquisition of the former villa of their founder, next to Cap Martin, where Coco had been known to host icons such as Jean Cocteau and Salvador Dali… The storytelling has been set in motion, and we can already imagine that this place will welcome fashion shows and […]

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