Fallen from the sky.

Amazon has been dreaming of it. A small of Wisconsin (USA) has done it. Settled down closed of a lake where numerous fishermen have their habits, the Lakemaid Beer brewery has imagined to resupply them thanks to Drones. They just need to transfer their GPS position for a pack of beer to be delivered from […]

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New compositions.

Here comes an unprecedented experience in terms of taste and smell brought by Pierre Hermé, world-famous pastry chef, with a creation inspired by a great classic of the perfumery born in 1944, ‘Femme’ by Rochas. The chef has been collaborating with Jean-Michel Duriez, the Rochas’ nose, during almost three years before being able to finally […]

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I CONSUME. SO I AM.

Hearing the news, one cannot help wondering: why it has not been done sooner? Candy Crush, the world-famous game for tablets and smartphones with almost 93 millions active players per day, has launched a range of candies with shapes and colors directly inspired by its world. To those who would have never taken the challenging […]

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Food listening

Some could consider the initiative anecdotic, eventually posh, or completely experimental. Nevertheless it catches the attention of those who track down the future into the details. If the collaboration between alcohol brands and designers are legion, it usually ends up with ‘reinvented’ glasses, ice buckets or containers that, at the end, are not so mind-blowing. […]

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