With the stroke of a pen

Is it a coincidence if pencils are back in fashion? With computers everywhere and the increased influence of social media, we could have thought they would definitely disappear. But they are truly coming back, in a different style though. We are not talking here of the wooden pencils with leads made of graphite used to take notes, but […]

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Neo-Bazaars

As many ready-to-wear retailers are struggling (C&A, Kiabi…) and disappearing from medium-sized towns, a new kind of store, that could be described as “neo-bazaar”, seems to be in quite a good shape. Neo-Bazars sell everything at affordable prices. Their products are not always useful but they’re always trendy. In this group you’ll find the Dutch brand Hema […]

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Special Partners

“Collabs” seem to be the new marketing strategy for businesses. There have always been brands willing to get out of their original territory, but this was pretty unusual and the first intention was more to stick to an event (such as Roland Garros or a Walt Disney movie release). Today, these brands are no longer rare. Visit a […]

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A coffee and a T-shirt!

Thanks to the famous Nescafé commercial, we now know that a stranger can suddenly knock on the door with a red cup and offer to share a coffee. You can never say no to a cup of coffee. It helps make new friends, the message is clear. Brands didn’t miss the socializing benefits of coffee. Many of […]

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King Burger

Street food is everywhere, because it’s gradually upgrading, without loosing accessibility. This trend indisputably impacts traditional restaurants, struggling to draw attention with ever renewed concepts. Today, mainly brasseries and planchettes… What we eat is polarizing between two worlds: street food on the one hand and haute cuisine on the other hand. And both sides are not opposing but […]

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