Just like the Big Apple, marketing never sleeps. As soon as the promises of the day are fulfilled, it’s time to imagine the evening and night ones. Recently, articles on the need for quality sleep have proliferated like new injunctions. A good night’s sleep is essential for tackling the day, looking younger and even living longer. […]

It had to happen. Since Emily loves Paris, and Arsène Lupin has brought an unexpected influx of visitors to Etretat, Normandy, why not exploit the potential and turn each series into a tourist information center? In charge of developing tourism in France, Atout France thought about it and got on to Netflix to publish a travel […]

While coffee is constantly reinventing itself (filter, pods, flavored, cold brew, enriched with protein or collagen, in cocktails, capsules and now in Asian versions), matcha is pulling out all the stops. Proof that urban life is no longer possible without a hot beverage close at hand. Originating in China, and particularly popular in Japan, matcha is […]

At the end of last year, Rituals, the Dutch beauty brand that combines skincare and home products, opened the first French branch of its Mind Oasis: 300 square meters on the Champs-Elysées and a name that sounds like a promise. A clever brand extension, embodied by an original and relevant proposition, built around two unique experiences: mental […]

Once again, the pie is in demand and basked in among food lovers, for whom nothing disappears forever. Proof of this is the imminent arrival in Paris of British chef Calum Franklin, also known as “the Pie King”, with the launch of an establishment near the Opéra and, in his suitcases, his best pies. Of […]