The Aftermath Calendar

It’s the new evergreen topic in the press. Like the best places to live, the healthiest areas, and the best cities for growing old (and soon for dying?),the Advent calendar is now eagerly awaited. It must be said that this year, the calendar is beating all records. In the world of luxury like never before, […]

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The Body of Luxury

From December 1 to 5, Hermès will invest part of the École des Beaux-Arts in Paris, turning it into a sort of gym featuring its own colors. The idea is to offer ultra-chic fitness sessions with accessories from the brand collections (scarves, hats, bracelets, shoes). This concept was born in the wake of one of […]

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A Club Spirit

It was bound to happen. The first Soho House establishment has just opened in Paris in the Trinité district. Although it was close to department stores and the highly fantasized SoPi, it has not yet received the favors of the trendy press. With the Rue des Martyrs close by, we can bet that the space […]

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Department Stores

Since the time is all about self-reinvention, let’s take a look at department stores. Their name sounds old-fashioned and difficult to understand because, since their invention, many stores have become large and are ultimately just flagships. So, of what is a department store the name? Their promise is not to offer everything to everyone (too vulgar), but to activate everyone’s desire. […]

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Series Tracksuit

Since September, only deaf and blind people still ignore the series Squid Game from South Korea. The strongest start of Netflix. A violent metaphor (the secret of the buzz) of inequalities between the rich and the poor, against a background of colorful labyrinths and neat Asian visuals, in which we follow a group of people […]

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