Winter-Summer

The best way to identify the latest marketing trends is to pick a women’s magazine and thumb through its pages. That way, readers recently learned that the French parka and down jacket specialist Pyrenex was hosted for the winter (from October to early March) by two Havaianas stores in Paris and Cagnes-sur-Mer… Winter for summer, or […]

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Gemstones

In the beauty world, the time of doctor brands and their quest to find the next miracle ingredient promising eternal youth (and a high profit margin…) gradually disappears to let way to “green scientists”. Armed with thousands of years of knowledge developed by the first druids, they search through nature to extract the best of it. […]

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Retail of the future

When experts agree that food has replaced ready-to-wear, what they really mean is that today’s consumers would rather live a moment than gather more clothes, bags and shoes to one’s. Far is the time of It-bags. It is therefore not surprising that luxury companies are purchasing  food brands — as LVMH and Prada just did in Milan.   […]

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With the stroke of a pen

Is it a coincidence if pencils are back in fashion? With computers everywhere and the increased influence of social media, we could have thought they would definitely disappear. But they are truly coming back, in a different style though. We are not talking here of the wooden pencils with leads made of graphite used to take notes, but […]

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Neo-Bazaars

As many ready-to-wear retailers are struggling (C&A, Kiabi…) and disappearing from medium-sized towns, a new kind of store, that could be described as “neo-bazaar”, seems to be in quite a good shape. Neo-Bazars sell everything at affordable prices. Their products are not always useful but they’re always trendy. In this group you’ll find the Dutch brand Hema […]

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