Retailers have always been fond of discounts. They started with special offers and reductions before developing pots and subtle accumulation of credits, turning any consumer into a good purchasing strategist. The sudden and unexpected return of inflation has left retailers wondering how to turn rising prices into a competitive advantage to build customer loyalty without […]

Some department stores know exactly how to create a buzz. In this respect, Le Bon Marché is brilliant. It is able to capture the spirit of the times while shaking up (just a little) its well-behaved customers – who only dream of this, but dare not to say it. All brands should think about shaking […]

To design its latest TV commercial, the Lacoste crocodile has seemingly come down its conceptual ladder. Gone are the days when two lovers first jump into the void, before finding themselves clinging to each other, a few years later, when their building collapses, under the impact of the crisis they are going through. Back to reality. And […]

Photos Credits : Wild and the Moon Recently, the NBA has announced its arrival in Paris this summer. It will open a large three-story store on Boulevard Saint-Michel, previously occupied by a bookstore (no comment). This will be their third flagship in Europe, after London and Milan. The store will sell shirts, clothing, custom accessories […]

Photo credits : Le Parisien / BETC pour Leclerc Little by little, through small touches, elements of our daily life disappear, erased by an urge for modernity. These losses follow one another discreetly so as not to alarm anyone. Voices are hardly even raised. Several weeks ago, the Parisian subway ticket started to announce its disappearance (finally […]