Being there without being there

Etre là sans être là

It all started with the Staycation movement, a hybrid concept (as we love them today) born from the combination of Stay and Vacation. That’s how is called the strange idea of spending holidays at home. It gives an additional argument to those who try their best to praise the advantages of Paris in August. Then […]

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Walk, share and save

Marche, partage, économise

Uber recently imagined a marketing campaign focused on three injunctions: “Walk, share, save.” The brand’s objective was to push UberPool – its new carpool service created for its youngest customers – to the fore. So first of all: “Walk”. Walk to your Uber ride’s meeting point, obviously, but walk also to get to the real […]

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Good food

Good food

It’s always interesting to take a look at what is being done in other countries, but not too remote ones – we don’t want to lose our markers. Belgium, for example. The major newspaper Le Soir has recently published the five top food trends for 2019. Namely: roots, bitterness, fermentation, lettuce and kernza (after millet, […]

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Anti-fooding

Anti-Fooding

We knew it was coming when Bouillon opened in Paris’ Place Pigalle. The concept was to get back to the spirit of Parisian brasseries, very far from a conceptual approach to food. At Bouillon’s you won’t eat the latest novelties. You can spend what you want and eat what you want. Your neighbors’ table will […]

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New territories

Nouveaux territoires

As more and more “real-life” shops are pressured by e-shopping sites to make their clients feel “at home”, offering them sofas, coffee tables, framed photos and nice little treats (coffee, glass of water, magazines), more and more strangers walk into our homes. In the past, we rarely let strangers in. There was a gas or […]

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