It is on every menu and on every table. It has even become the substitute for the unavoidable “main dish salad” cleverly devised by restaurateurs to convert an appetizer into a main course without any resistance. Its name sounds strange to the ears of those over 50 but is very familiar to those under 30. “Poke” for its […]

We thought we had visited all the possibilities of waters, marketing being excellent in seemingly insignificant areas. With time, our attention was directed from the size of the bubbles (quite audacious), the origins (E que s’apelerio Quezac), the bottle color (a daring red) and size, just to always have one close at hand. Recently, environmentally friendly arguments […]

Without alcohol, the party is crazier. What was originally just the clever slogan of a beverage company making its case is now becoming a reality. The most surprising thing is that this trend is coming from England, long the land of binge drinking. England now seems to have given way to Denmark, if we believe […]

In the world of fashion, it is little to say that the notion of representation is a strategic terrain. If certain brands choose to only show their products, most of them create images staging their ideal customers. Their targets appear in situations imagined to increase the value of their creations and to differentiate them from […]

Among the countless consequences of the health crisis on our daily lives, our relationship to time has probably been the most impacted one. The time dedicated to work has become so liquid it has invaded all other areas. As a result: the notion of office as a place out of home has totally disappeared. From now […]