Food brands may well do everything to improve their products and offer healthier and more balanced goods (a great expectation now), the positive aspects of food supplements remain strong in people’s minds, to the point that they represent a promising market. In the US, it has been for a while. Here, a little more every […]

Hang out in the center of Paris and you’ll quickly notice that Gen Zers can’t live without their gang of pals, a pair of blue stone wash high-waisted jeans and a bubble tea. If there were only a few places selling this Asian drink a year ago, they appear to have multiplied in the French […]

Monoprix, the French equivalent of Target, keeps inventing solutions to meet all our expectations with the intention of becoming an ally of our daily lives. After urban mobility (cycling equipment sections, provision of scooters, subscription boxes…), healthcare needs have become, for the past year, a major concern for consumers. Consumers today want to know the origins […]

In a time of countless brand partnerships, food companies are not the only ones judging they can escape this principle. In the world of fashion and home decor, we got used to discovering at least one collaboration per week. Nevertheless, the phenomenon is often limited to a symbolic and simple swap: a little extra soul for […]

On Wednesday, we’ll be free! The fever is apparent. Everywhere in France, elegantly dressed café owners armed with drills and brushes are getting their terrace ready, cleaning windows, shining chairs and tables for the Big Day. They’re so happy and impatient to welcome their customers again. For several months, so many people have been champing […]