“Collabs” seem to be the new marketing strategy for businesses. There have always been brands willing to get out of their original territory, but this was pretty unusual and the first intention was more to stick to an event (such as Roland Garros or a Walt Disney movie release). Today, these brands are no longer rare. Visit a […]

Thanks to the famous Nescafé commercial, we now know that a stranger can suddenly knock on the door with a red cup and offer to share a coffee. You can never say no to a cup of coffee. It helps make new friends, the message is clear. Brands didn’t miss the socializing benefits of coffee. Many of […]

Street food is everywhere, because it’s gradually upgrading, without loosing accessibility. This trend indisputably impacts traditional restaurants, struggling to draw attention with ever renewed concepts. Today, mainly brasseries and planchettes… What we eat is polarizing between two worlds: street food on the one hand and haute cuisine on the other hand. And both sides are not opposing but […]

We’ve seen a real frenzy for cosmetics in South Korea in the last decade. But a new trend just appeared, and it’s called Skip care. Skin care aficionados should appreciate the pun. Skip care – or how “less is more” in the field of skin care. If you skip steps. Korean women used to apply 10 […]

InOui – the rebranded French TGV – has launched a food truck tour. Settled in strategic places of the French capital, it shows what the train company SNCF imagined for its high-speed trains, from breakfast to afterwork drinks. Why should we necessarily be in a train to enjoy what its bar offers? With its new signature “Travel […]