Ethical Consumers

Consomm'à cœur

Animal welfare has recently proven to be an increasing concern for consumers, so why is it always illustrated with violent images? Isn’t there an opportunity for new positive actions froms brands to promote their commitment ? Successful brand are usually the most relevant to the moment’s expectations. Socio-marketing has replaced marketing. Take chickens in battery […]

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Time as an Ingredient

Do you know what batch cooking mean? Save time by cutting, cooking and packing vegetables, meat and fruits in advance so you’ll have (almost) nothing to do when you decide to “fix dinner”. It means more serenity with the pleasure of cooking calmly. A minimum of organization is obviously necessary but according to aficionados, two hours over the weekend […]

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Consumer-Gatherer

Consommateur cueilleur

Food brands are used to selling ready-to-eat products. It justifies their prices. The less consumers need to do, the more they will pay. It makes sense. But that was before. With buyers questioning product origins and expecting brand commitment, some companies thought they could ask their consumers to pitch in. And why not? After all, pizza kits don’t […]

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Micro moments

Micro moments

This news didn’t hit the headlines. Journalists were more interested in the Gilets Jaunes’ grievances than in other people’s food habits. And yet, at the end of February, we learned that in 2018 and for the first time, the French have preferred to have a larger “snack break” rather than a lunch out – in […]

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Beer culture

Culture bière

In Pigalle district, Paris, a beer bar called Le Bar Fondamental (a name underlying the owners’ desire to offer a “concept” …) recently opened. Its principle is likely to inspire many other businesses. Le Bar Fondamental claims to be hand-crafted, fun and participative. The goal is set. The venue includes four activities in a green […]

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