Living Heritage

It all started in the middle of the twentieth century. At that time, intellectuals were shocked to see one of the heirs of the Picasso family sell the signature of their august parent to a car manufacturer who decided to use it on one of their compact minivans. The Citroën Picasso was born, the fruit of […]

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Fake Food

Hard to escape the trend of dark kitchens that will be considered, in a couple of years, as one of the major impacts of the health crisis on consumer attitudes. In other times, who would ever have imagined a restaurant without a dining room and also without a cook? Without a dining room because, in a dark kitchen, the dishes are served as soon as they are […]

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Conquering the Virtual World

Watch out for the event: Coca Cola has just redesigned its image. It hasn’t happened in five years. First change, the brand platform, now called Real Magic and developed as an invitation to celebrate “the real magic of humanity”, according to the brand. It may sound a bit new age, but why not? Note that […]

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Backlighting

Is it an effect of lockdown or post-lockdown, sleeper trains and their related fantasies are back in the spotlight. The revival of the Paris Nice night train was well covered by the media this summer, thanks to the presence of the Prime Minister on board. Nevertheless, the conversion of the Orient Express into a brand—after […]

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A View of Brands

Only deaf-blind people are still unaware of this. After the buzzing opening of the Samaritaine, here comes the launch of Cheval Blanc, the associated 5-star hotel overlooking the Seine, if you’re willing to pay 1,200 euros for a night—the lowest price. The timing is not perfect, but the experience is all the more interesting to […]

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