Surprise, surprise

Surprise, surprise

In a world where everything is defined, calculated and programmed, where finding what was previously spotted on social networks is more important than discovering new things, how surprising is it that surprise itself tries its best to infiltrate our lives and upset this perfect organization? Last Christmas, Advent calendars were everywhere on shelves. But for […]

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The message of color

Le message de la couleur

Not only press has evergreen content. The fashion agenda is also punctuated with yearly topics. On the press side, each year sees rankings of all sorts: best hospitals, best schools and best cities to live in, and on the fashion side, January marks the announcement of the “color of the year”. Perfect timing. Who remembers […]

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Everybody drops

Tout le monde drope

Drop. It’s the current triple word square in the Fashion Scrabble’s. Following Supreme’s huge success based on very limited – therefore rare – editions, insuring a high resale and desirability value, each luxury brand (Moncler, Tods’s, Gucci, Balenciaga, Vuitton) is experimenting the drop concept. It must be said that the technique checks all boxes. To […]

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Being there without being there

Etre là sans être là

It all started with the Staycation movement, a hybrid concept (as we love them today) born from the combination of Stay and Vacation. That’s how is called the strange idea of spending holidays at home. It gives an additional argument to those who try their best to praise the advantages of Paris in August. Then […]

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Walk, share and save

Marche, partage, économise

Uber recently imagined a marketing campaign focused on three injunctions: “Walk, share, save.” The brand’s objective was to push UberPool – its new carpool service created for its youngest customers – to the fore. So first of all: “Walk”. Walk to your Uber ride’s meeting point, obviously, but walk also to get to the real […]

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