Basics

Basique

Those who were born during the last century remember that after the first Gulf war, markets returned to growth thanks to a new concept called basics. Muji was definitely a marker of these years, and so was this little black dress all women needed to have, not to show they were widows but because consumers […]

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Sistronomy

Sistronomie

Who has ever heard of Sistronomy? More than anyone else, Bretons are likely to know what this word means. And those who follow the Food news. Because the emerging (but developing) Sistronomy concept consists in pairing the right food with the right cider. Sistr means cider in Breton. Yes, we’re talking about the cider the […]

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The power of logos

Le pouvoir des logos

Consumers have always considered logos as signals, beacons, markers. We understand brands’ hesitations and prudence when they are convinced it’s time to revamp their logos because they’re no longer in the style of the day. It’s a delicate move: battles between the old and the modern are bound to happen. Sometimes, brands decide to reedit […]

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Consogaming

Consogaming

Thursday October 25th at 10 o’clock on the dot, we were all but sneakers fans preparing our Halloween costume. And them? They were having their own event on Kenzo’s website for the release of the new Sonic Sneakers. A very exclusive limited series – what’s the point otherwise? To fully appreciate the event, the brand […]

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Preference

Préférence

Every year since 2010, the strategy consulting firm OC&C publishes a ranking of France’s favorite retailers. This year, the five most popular brands are, in descending order: Grand Frais, Decathlon, Cultura, Picard and Fnac. Biocoop is the first organic food retail company to appear in the ranking. At number 6. Another proof of today’s concern […]

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