Granny Friendly

The French are proud of their heritage, but they like (maybe even more) the idea of defending it against the aggressions of modernity. Wasn’t it better in the past? No wonder that they have a natural tendency to evoke their grandmas. The one of whom they like to say they owe her everything. Often much more than their […]

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Chapels of Temptation

Recently, we learned that the famous chef Alain Ducasse was about to open his first cookie factory, after those dedicated to chocolate, coffee and ice cream and a detour through veggie burgers. Gourmet food is emerging as the new luxury ready-to-wear and investors have understood this. About thirty sorts of cookies will be offered, from the traditional […]

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Woofketing

On social media, cats are a big hit. But in the world of luxury, dogs are more likely to seduce brands, who see them as the ultimate growth drivers. The most recent proof is the presence, in the latest Le Bon Marché catalog (for the store’s 170th anniversary), of a selection of loyal customers posing […]

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Shopping Bags

Since stores can no longer give plastic bags but only sell reusable shopping bags, the latter have easily infiltrated our daily lives to the point of questioning our “old” habits. The object creates its function. A quick look at the sidewalks shows how much the French love to stroll around with these bags bought for […]

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Drive and Collect

This summer, just like every year, some brands decided to leave the city and go to vacation spots, just to make sure their customers don’t forget them. It can happen so quickly. Don’t Call Me Jennyfer’s van was on the road in ten cities of France: a very girly truck offering the best-sellers of the brand’s […]

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