Same time

Photos credits : Zara Atelier / Mango For those who seek symbols (or responsible actors?) to embody the excesses of our society, fast-fashion players are full of imagination and resources to demonstrate that they are not only who we think they are. Recently, Zara launched Zara Atelier, a collection sold at a price three times […]

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Positive Discount

Photos credits : MaxPPP / Dacia Surprise. This year marks the first time that a discounter has made it to the podium of the French people’s favorite brands. The major players that are Leroy Merlin and Decathlon are still in the lead. Action, instead of the habitual Amazon and Fnac. Picard and Grand Frais fell out of […]

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The Ugly, the New Beautiful

Photos credits : Balenciaga / Birkenstock At the end of March, the trendy fashion brand Balenciaga opened the doors to its new London flagship, on New Bond Street. A few days after Dior opened its latest store. The comparison is striking. There, no heritage, no tradition, no Louis XV armchairs or resurrected workshops, but a […]

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Organic Foods: a Niche Market

A few weeks ago, we mentioned here the decline in the bulk market. Now is the time for the organic market to tail off. Would 2021 have burned everything it loved in 2020? Will tomorrow’s world end up, as some predicted, like the world of yesterday, only worse? After 20 years of strong growth, organic […]

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Party Time

We all know or feel the virtues of celebration. When the situation and the horizon are dark, throwing a party is a way to bring light to the world. Businesses have understood this. They are indeed at the root of all the popular festivals we know, from Mother’s Day to Grandparents’ Day, from Valentine’s Day to […]

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