Food brands are used to selling ready-to-eat products. It justifies their prices. The less consumers need to do, the more they will pay. It makes sense. But that was before. With buyers questioning product origins and expecting brand commitment, some companies thought they could ask their consumers to pitch in. And why not? After all, pizza kits don’t […]

This news didn’t hit the headlines. Journalists were more interested in the Gilets Jaunes’ grievances than in other people’s food habits. And yet, at the end of February, we learned that in 2018 and for the first time, the French have preferred to have a larger “snack break” rather than a lunch out – in […]

In Pigalle district, Paris, a beer bar called Le Bar Fondamental (a name underlying the owners’ desire to offer a “concept” …) recently opened. Its principle is likely to inspire many other businesses. Le Bar Fondamental claims to be hand-crafted, fun and participative. The goal is set. The venue includes four activities in a green […]

We knew man’s (natural) inclination for narcissism. Mirror, mirror, tell me I am the fairest of them all. Now has come the era of Instagrammability, a kind of post-narcissism – or narcissism applied to its environment. Because it’s not enough to be pleased with oneself. Our look has now to be matched with the proper […]

The planet is burning, and minds too. The world of fashion is madly launching initiatives to drive consumers to adopt new purchasing habits. Take Camaïeu, now introducing a wardrobe clear out site connecting users via a geolocation tool to help them go to one of the stores and swap clothes. For another example, take Bocage, […]