Senior Geek

In the geek village, everybody commented on Apple’s latest smartwatch’s screen size and processor power. Obviously incredible. As we looked closer at the Apple Watch 4’s features, we discovered that they include a fall detection and an electro-cardiogram able to launch an emergency signal. It won’t be available in France right now, but it exists […]

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At our command

When they appeared last year for the first time, they were the perfect Christmas gift for geeks and those who wanted to state loud and clear their modernity. Here they are now, at the heart of marketing experts’ conversations. According to them, smart speakers (Google Home and Amazon Echo, among others) should become essential to […]

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New hubs

Three years ago, we heard of the La Jeune Rue project that aimed at giving rue du Vertbois a unique identity, by handing over each store to a chef and a designer. Smart idea, but it turned out to be a huge flop before it was even launched. We’re now discovering Beaupassage, a “culinary village” […]

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Elysian fields

Last Sunday, and once a month since 2016, the Champs-Elysées Avenue was pedestrian. While this seems pretty insignificant, it actually reflects our times. Understanding this initiative means to understand people’s expectations. This avenue was aimed to cars (a lot of cars, according to its width), so why has it suddenly chosen to cut off from […]

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The World in Blue

Is it because of the heat wave, the French soccer team’s victory or the Big Blue thirty-year anniversary? A blue wave is invading the magazines’ fashion pages. Blue being the Westerners’ favourite colour, it was an easy game. This hue has always been seen as positive and soothing, according to experts. But was it really necessary […]

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