“Taco” evokes cactus, Mexican hats and orange-labelled beers. This image is both true and short-sighted, knowing that tacos are becoming Generation Z’s emblematic dish. Thanks to the social networks. TacoShake – a taco restaurant imagined by the rapper Mokobe – recently opened in a shopping centre in Claye-Souilly, 20 miles East of Paris. 3,000 people […]

To improve its attractiveness with its consumers, the clothing brand La Halle, currently going into receivership, with stores closing, has recently opened a participative event on Facebook to help its teams to create the Fall 2018 collection. What does it mean? Internet users were invited to unpack their preferences in terms of trends and design. […]

We already know that many on-line businesses open physical places in order to “really” show their products and meet their buyers. Strangely, this desire is shared by real world businesses. The FMCG brands we’ve always known. Unlike on-line brands, their goal is not to have a place to sell – they are already all over […]

This is definitely the time of UMOs – Unidentified Marketing Objects – that keep appearing on the market to surprise people and create the buzz. M.A.C. Cosmetics recently contracted with Puma to launch a line of three sneakers in the colors of their most iconic lipsticks. On the famous Champs-Elysées, Pierre Hermé and L’Occitane’s common […]

H&M’s latest retail concept recently opened in Hambourg. Named “Take Care”, it should help the brand assert its green consciousness and implement its ambition to use only recycled and sustainable materials by 2030. To that end, the Swedish brand decided to involve its buyers… Why should the brand be the only one to make an […]