Phenomenon or trend?

In recent times, we only talked about bulk selling conquering new territories day after day. Food, of course, but also beauty and cosmetics, home care, oil, wine… Supermarkets dedicated shelves to bulk goods, brands were created (Day by Day), the glass container market exploded. Packaging disappeared, new behaviors became habits. Overall, a great benefit to […]

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Distinguished guests

For some time now, Moncler, the down jacket brand, has been expressing its personality with more than its usual models. Each season, a related label called Genius invites an outside designer to bring its own vision on the brand’s offer. A rather unprecedented move in a sector that is used to having its own talent, deemed as an all-powerful […]

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The Multiplication of Loaves

In France, when they are not defending their gourmet specialties or the diversity of their cheeses, they are talking about bread. In early January, the prospect of bread price increase, due to the rise of raw material prices, did not fail to awaken white knights always ready to go on a media crusade to defend […]

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Cook’n’Rap

Everybody knows celebrities are more and more interested by the “fooding” world. Want another example? After chefs becoming famous thanks to their visible closeness with stars, some celebrities now want to be crowned in the kitchen. Perhaps the beginning of a new trend. Last month, Joey Starr, the founder of the rap band NTM, launched his […]

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The Taste of the Ugly

Just like the advent calendar, ugly Christmas sweaters are one of the new end of the year themes. The phenomenon comes from a press probably tired of pages dedicated to holiday tables and questions like “Can we offer second hand gifts?” The topic is light, fun and speaks to everyone. The craze for ugly sweaters […]

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