Vinegar Madness

It had to happen. After olive oil, spices, pepper and, to a lesser extent, salt, vinegar has conquered fashion magazines. Not the balsamic vinegar, now perfectly incorporated into our kitchen habits, but the good old wine or apple cider vinegar, the result of a more or less prolonged fermentation process. And the only way to develop a […]

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Reduction

Recently, the “confidential” pages of a weekly magazine revealed that The Printemps department store was planning to open a number of smaller stores in city centers. In the United Kingdom, the DIY chain B&Q is considering the same development strategy, although it has historically been located in out-of-town shopping areas. The company will allegedly open up […]

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I Saw it on Television

The Lacoste cotton polo shirt is celebrating its 90th anniversary. The Hosiery museum in Troyes seized the opportunity to arrange an exhibition to revisit the history of this French art de vivre symbol, now a global icon. Visitors can discover the meeting of a tennis champion and an inspired textile manufacturer. The embroidered crocodile was the […]

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Premium Water

The lower the groundwater level, the more difficult it is to market water. Selling something that is becoming scarce means selling it at a high price. But when it comes to a product as universal as water, the message is not always easy to swallow. From being a common good, water could become a luxury good, as […]

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Off and On Again

Another social media buzz. A few months ago, with the prospect to see the Wonder of the World chocolates back on the shelves, seventeen years after they disappeared. For those who were born in the 70s, it was enough to awaken memories of the three-dimensional animals on the bars… More recently, Bonux announced its comeback. […]

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