Self-Construction

The headline-grabbing press is all about it, in a tone that is partly new, partly not so good. Having one’s face entirely made-up, or “Full Face”, seems to be the ultimate trend of the moment among (very) young consumers. The Nude movement, at the opposite end of the spectrum, wasn’t that long ago. Full Face was […]

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Jet Lag

You don’t necessarily need to fly to experience jet lag. Lunch and dinner take care of that. In the last century, blue-collar and white-collar workers had lunch at noon, while executives met around 1 p.m. Likewise for leaving the office. When the former couldn’t stay late — they had to cope with family responsibilities or public transport […]

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Good Night

Just like the Big Apple, marketing never sleeps. As soon as the promises of the day are fulfilled, it’s time to imagine the evening and night ones. Recently, articles on the need for quality sleep have proliferated like new injunctions. A good night’s sleep is essential for tackling the day, looking younger and even living longer. […]

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Netflixation

It had to happen. Since Emily loves Paris, and Arsène Lupin has brought an unexpected influx of visitors to Etretat, Normandy, why not exploit the potential and turn each series into a tourist information center? In charge of developing tourism in France, Atout France thought about it and got on to Netflix to publish a travel […]

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Good Looking Goods

While coffee is constantly reinventing itself (filter, pods, flavored, cold brew, enriched with protein or collagen, in cocktails, capsules and now in Asian versions), matcha is pulling out all the stops. Proof that urban life is no longer possible without a hot beverage close at hand. Originating in China, and particularly popular in Japan, matcha is […]

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